CLIENT-READY REPORT · DEMO DATA
Acme Skincare July 2026
UPDATED TODAY · 09:02
plan_v7.xlsx + 3 account exports
14/14 line items matched · 0 unmatched
MONTH BUDGET$86,500
SPENT TO DATE$48,12056% of budget
PACING INDEX86%Watch delivery
FORECAST EOP$79,400−$7,100 vs budget
!
PRIMARY ACTIONPush TikTok delivery or reallocate $4–6K to Meta prospecting this week.
01Prospecting · Meta$32,000 planned · 61% spentON TRACK⌄
| LINE ITEM | FLIGHT | PLANNED | ACTUAL | PACING | FORECAST | Δ VS PLAN |
|---|---|---|---|---|---|---|
| Broad · Advantage+ | Jul 1–31 | $18,000 | $10,980 | 94% | $17,750 | −$250 |
| LAL 2% · purchasers | Jul 1–31 | $9,000 | $5,760 | 98% | $9,110 | +$110 |
| Retargeting 14d | Jul 6–31 | $5,000 | $2,790 | 102% | $5,140 | +$140 |
✓All three line items are within tolerance.
02Search · Google$36,500 planned · 72% spentOVERPACE⌄
| LINE ITEM | FLIGHT | PLANNED | ACTUAL | PACING | FORECAST | Δ VS PLAN |
|---|---|---|---|---|---|---|
| Brand · exact | Jul 1–31 | $12,500 | $9,830 | 121% | $14,100 | +$1,600 |
| Generic · skincare | Jul 1–31 | $16,000 | $10,240 | 98% | $16,200 | +$200 |
| PMax · catalog | Jul 1–31 | $8,000 | $4,680 | 90% | $7,900 | −$100 |
!Brand campaign is 21% hot. Suggested daily cap: $420 → $380.
03Spark Ads · TikTok$18,000 planned · 21% spentAT RISK⌄
| LINE ITEM | FLIGHT | PLANNED | ACTUAL | PACING | FORECAST | Δ VS PLAN |
|---|---|---|---|---|---|---|
| UGC creators · batch 7 | Jul 1–31 | $12,000 | $2,940 | 38% | $6,300 | −$5,700 |
| Spark · retargeting | Jul 10–31 | $6,000 | $900 | 45% | $2,900 | −$3,100 |
!Three creator videos were rejected. Reallocate $4–6K or replace creative by Thursday.
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TRANSPARENT MATCHING
“META | Broad | A+” matched to “ACME | Prospecting | Broad | Jul26” because name similarity is 0.91 and flight dates align. Confirmed by you once.
YOUR PLAN, YOUR DATA
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